About Us

Newline ASP works with auctioneers, chartered surveyors, estate agents & livestock marketeers in both hemispheres and has provided back office software solutions since 1983. A second-generation firm with family values at its core; Newline ASP blends continual R&D with best in class support. In excess of 150 auction firms (that's more than 200 auction centres) using the software it is used in over 85% of UK livestock markets, almost 50% of marts in Ireland, 90% of Sale Yards in New Zealand & in leading markets in Canada.

Company History

 


The business was founded by David Jones in 1983. Throughout the 1980's we specialised in the writing of auction software for livestock auctioneers in the South West of England. During the 1980’s David was joined by his wife Jenny who looked after the companies finances until they both retired in 2015.  David passed away In 2019. David's legacy continues through his family, friends, customers & business.


By the late 1990's Newline was the market leader for livestock auctions in Great Britain. Following several disease outbreaks that brought the auctioneering of livestock a halt our clients diversified their auctioneering business and we mirrored this diversification. Since then our software has run leading salerooms, plant & machinery sales, horticultural & commercial auctions. Our business also expanded to include I.T. maintenance packages for the rest of our client’s business’s. Today we support in excess of 3000 devices and hundreds of Windows servers in the UK & Ireland.

Company Timeline

1999

In 1999 Newline was awarded the contract to install an auction software package with Wrightsons (now PGGW) of New Zealand, leading to the successful installation of the software in over 50 sale yards.

2006

In 2006 Newline linked its back-office system in the Republic of Ireland to the department of agriculture's AIM (Animal Identification Movement) system. At the time we had our software installed in 2% of marts in the Republic of Ireland. We now have around 40% of marts in the Republic of Ireland using our software & services.

2007

In 2007 Newline installed its first system in Northern Ireland, today our software is used in around 90% of the marts in Northern Ireland.

2010

In 2010 Newline installed its auction software at the Cambridge machinery sales operated by Cheffins. Since then we have been installing between 5-10 auction sites per annum.

2014

In 2014 Newline with its business partner Xcira introduced simulcast (live and online at the same time) live bidding to livestock markets in the United Kingdom and the Republic of Ireland.

2015

In 2015 Newline migrated its first client to our cloud hosted auction solution, enabling our customers to reduce their I.T. hardware expenditure and provide increased security & resilience.

2016

In 2016 Newline installed its system with VJV Cattle Auctions in Ponoka; ‘The Cattle Capital of Canada’. Since then the system has been rolled out to all VJV’s auction sites.

2020

Newline launches its online auction solution to aid auction companies and their customers during the Covid19 pandemic. The online auction solution included timed auction software, live sale with internet bidding system and an online searchable catalogue. The online suite is integrated into the NAS (Newline Auction Software) back office system.

1999

In 1999 Newline was awarded the contract to install an auction software package with Wrightsons (now PGGW) of New Zealand, leading to the successful installation of the software in over 50 sale yards.

2006

In 2006 Newline linked its back-office system in the Republic of Ireland to the department of agriculture's AIM (Animal Identification Movement) system. At the time we had our software installed in 2% of marts in the Republic of Ireland. We now have around 40% of marts in the Republic of Ireland using our software & services.

2007

In 2007 Newline installed its first system in Northern Ireland, today our software is used in around 90% of the marts in Northern Ireland.

2010

In 2010 Newline installed its auction software at the Cambridge machinery sales operated by Cheffins. Since then we have been installing between 5-10 auction sites per annum.

2014

In 2014 Newline with its business partner Xcira introduced simulcast (live and online at the same time) live bidding to livestock markets in the United Kingdom and the Republic of Ireland.

2015

In 2015 Newline migrated its first client to our cloud hosted auction solution, enabling our customers to reduce their I.T. hardware expenditure and provide increased security & resilience.

2016

In 2016 Newline installed its system with VJV Cattle Auctions in Ponoka; ‘The Cattle Capital of Canada’. Since then the system has been rolled out to all VJV’s auction sites.

2020

Newline launches its online auction solution to aid auction companies and their customers during the Covid19 pandemic. The online auction solution included timed auction software, live sale with internet bidding system and an online searchable catalogue. The online suite is integrated into the NAS (Newline Auction Software) back office system.

Auction Centres using Newline ASP

UK Livestock Markets

Marts in Ireland

New Zealand Saleyards

Today the system runs virtually every type of auction; we are proud of our track record and are equally excited about the future.

Newline ASP, Endsleigh House, 

1 Montpellier Terrace, Torquay, 

Devon, TQ1 1BJ UK


t. 0044 (0) 1803 202 140
e. info@newlineasp.com

Newline ASP, Endsleigh House,
1 Montpellier Terrace, Torquay,
Devon, TQ1 1BJ UK
0044 (0) 1803 202 140
Info@newlineasp.com
The Team
Contact
News
NAS Change Request
Order Sign Off
Privacy Statement
Copyright 2021 by Newline ASP